The Postal Bulletin’s latest issue highlights three USPS promotions to encourage marketers to use direct mail.
The promotions offer discounts to businesses that incorporate color, new printing techniques and mobile technologies into their mailings.
The article also notes the continued importance of USPS, citing a recent survey that found consumers still look forward to getting their mail each day.
The Aug. 4 Postal Bulletin also includes previews of upcoming stamps and the latest policy updates.