Get smart


The Postal Service is showcasing its use of technology in the mail this week at the Consumer Electronics Show (CES) in Las Vegas.

The USPS booth — which Time called one of CES’s best — highlights QR codes and augmented reality features on direct mail pieces. The benefits of Priority Mail and Priority Mail International are also emphasized.

The booth offers postal-themed games played on giant screens, and a birds-eye view of the CES floor.

“No matter what industry you operate in today, your customers expect you to stay up to date with the latest technology to ensure they’re getting the best products and services,” said Chief Information Officer Jim Cochrane. “At the Postal Service, we’ve looked at ways to integrate digital and mail through our direct mail offerings.”

CES is an annual show that attracts more than 150,000 attendees from around the world to view products and advancements in the technology sector.

Many of this year’s displays focus on “smart” technology that connects to the Internet and makes things easier for consumers.