Target is testing same-day grocery deliveries in the Minneapolis area, joining a growing list of retailers that are aiming to fulfill online orders faster.
Instacart, a start-up service, is delivering the orders for Target. The retail chain also is experimenting with in-store pickups to boost online sales.
Since Instacart began working with Whole Foods last year, the grocer has experienced an uptick in sales, the Star Tribune reported last week.
“[I]t does appear that the sales could move the needle for some retailers,” industry analyst Sean Naughton wrote in a research note.