Silver streak

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Several Postal Service marketing efforts were recently honored with advertising industry awards.

The USPS Holiday Playbook mailpiece won a silver award during the International Echo Competition, which honors direct marketing campaigns.

The Irresistible Mail site won a silver award at the W3 Awards, which recognize online creativity., a centerpiece of the spring marketing campaign, also won a silver award during the W3 competition.

Brand Marketing, Product Innovation and the MRM/McCann advertising agency collaborated on the award-winning work.