More than 121 million online shoppers will make holiday purchases Nov. 30, helping to kick off another big season for the shipping sector.
The projections come from the National Retail Federation (NRF), which considers “Cyber Monday” — the first Monday after Thanksgiving — an important barometer of holiday sales.
Last year, 126.9 million people planned to shop on Cyber Monday.
“It’s no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday before they checkout,” said Matthew Shay, NRF’s president and chief executive.
The Nov. 30 purchases — combined with online sales from Thanksgiving weekend — will likely trigger a wave of package deliveries.
The Postal Service expects to deliver 600 million packages between Thanksgiving and New Year’s Eve, up 10.5 percent from last year’s record-setting performance.
Like last year, USPS is delivering packages on Sundays in major cities and high-volume areas.
Despite the expected boom in packages in early December, the Postal Service predicts its biggest delivery day won’t come until Monday, Dec. 21.