Buy something online and pick it up at the store. Seems simple enough, right?
Many shoppers, however, found “click-and-collect” services — otherwise known as in-store pickups — to be more frustrating than helpful during the holidays.
Retailers promote click-and-collect shopping because it gets customers in stores and reduces shipping costs.
But experts say customers probably are better off having online orders delivered.
“The idea of ‘buy online, pick up in store’ is a great idea. But today it’s more aspirational than it is achieveable,” industry analyst Steve Barr told the Post.