The new survey that shows young voters favor Political Mail over other forms of political advertising is now online.
Conducted by USPS and the American Association of Political Consultants, the study shows 42 percent of young voters prefer direct mail political ads over online ads.
The research reveals young people — also known as “millennials” — are more likely to read, discuss and use Political Mail. Additionally, Political Mail prompts millennials to take action by researching a candidate or visiting his or her website.
“As the much-coveted demographic of 18-to-24-year-olds has grown up with and around computers, focusing exclusively on digital channels seems like the obvious strategy,” said Sales VP Cliff Rucker. “What we actually found was that millennials are far more likely than non-millennials to read and engage with direct mail, particularly Political Mail.”
Election Mail and Political Mail are top priorities for USPS this year.
The Postal Service’s news release has more information.