Winning streak

The latest Irresistible Mail catalog was recently honored with a printing industry award.

Irresistible Mail has been honored with a printing industry award, the marketing platform’s third major honor this year.

The Irresistible Mail catalog received a gold Sappi Printer of the Year Award last week. The award was presented to Sandy Alexander, the Clifton, NJ-based company that printed the catalog.

Irresistible Mail demonstrates how companies can use print and digital technologies to personalize mass mailings by combining customer databases with high-volume printings.

In May, the Irresistible Mail site received two Webbys, an international industry award that highlights online excellence.

The site won in the advertising and media business products category and received a Webby People’s Voice Award, which is based on votes from the public.