Irresistible Mail has been honored with a printing industry award, the marketing platform’s third major honor this year.
The Irresistible Mail catalog received a gold Sappi Printer of the Year Award last week. The award was presented to Sandy Alexander, the Clifton, NJ-based company that printed the catalog.
Irresistible Mail demonstrates how companies can use print and digital technologies to personalize mass mailings by combining customer databases with high-volume printings.
The site won in the advertising and media business products category and received a Webby People’s Voice Award, which is based on votes from the public.