Platform perfection

South Florida District Sr. Sales Executive Helene Diaz delivers a presentation at a recent Postal Customer Council meeting.

The Postal Service is holding events across the nation to show political candidates and others how they can use the mail to communicate with voters.

In Fort Lauderdale, FL, employees showcased USPS products and services at a recent Postal Customer Council (PCC) meeting attended by local candidates and campaign representatives.

PCCs bring business mailers and postal representatives together to promote the value of mail, address common concerns and offer networking and educational activities.

“Postal employees understand the importance of each election and maintain the integrity of the vote-by-mail process,” said Postmaster David Guiney.

The meeting also featured South Florida District Sr. Sales Executive Helene Diaz, who discussed the value of using mail to target voters.

“Know your audience to optimize your mix of channels, strategies, and tactics,” she said. “Select the perfect platform for your platform.”

Election Mail and Political Mail are top priorities for USPS this year.

The organization is working with the American Association of Political Consultants and other outlets and introducing digital tools to help campaigns better use mail.