The Postal Service’s new holiday TV ad is a hit with employees, customers — and the advertising industry.
The spot, which debuted Nov. 14, appeared this week in the Creativity Top 20, a site tied to the Advertising Age trade publication.
The rankings are based on reviews from advertising professionals. The list is continuously updated.
“We are thrilled to see the ad receive such a warm reception,” said Brand Marketing Executive Director Chris Karpenko. “The campaign is a tribute to all of our hard working employees who deliver cheer during the holidays.”
PMG Megan J. Brennan narrates the spot, which follows a young girl who wishes for a hippopotamus for the holidays. With help from her parents — and the Postal Service — her wish comes true.
The ad is part of a campaign that features USPS employees and is being shown on multiple channels throughout the season.