On the nose

The Postal Service’s new holiday TV campaign is now underway.

PMG Megan J. Brennan narrates the first commercial, a 60-second spot titled “Biggest Gift” that began airing this week.

The ad shows a young boy longing to replace his teddy bear’s missing nose. With help from USPS and Informed Delivery, the boy’s parents arrange for a new nose to arrive in time for Christmas.

Other Postal Service holiday ads will debut later this month and in December.

All of this season’s commercials will feature USPS employees.