Nicolas Benrey is using the radio to help USPS serve Spanish-speaking customers.
The Lexington, KY, customer relations coordinator hosts a Spanish-language local radio show that addresses a variety of mailing matters. The program’s title: “Un Correo Para Ti,” which translates as “The Post Office for You.”
“The show is a good way for me to reach out to the Hispanic community and hopefully make a difference,” Benrey said.
The half-hour program airs Wednesday afternoons and again on Sunday mornings. The show is geared toward listeners from countries where mailing customs are different.
In other words: Benrey literally addresses addresses — including how to properly write an address on an envelope and how to ship a parcel overseas.
Other topics include local Post Office events and USPS products and services for small businesses.
Benrey, who volunteers his time on the show, also discusses workforce diversity, a topic that’s especially important to him. He interviews colleagues about their careers and offers listeners instructions on applying for postal jobs.
“I want to generate revenue, improve customers’ experiences and create positive exposure of the Postal Service, free of charge,” Benrey said.
His efforts seem to be paying off: Since the program’s debut in May, there has been a reduction in customer complaints and an uptick in the number of customers inquiring about job opportunities at the local Post Office.
Benrey, who is originally from Colombia, arrived in the United States in 2007 and joined the Postal Service about five years later.
“Un Correo Para Ti” is part of a broader effort he’s spearheading to strengthen customer service in Lexington. The program includes community partnerships, educational seminars and more.
“The show is just one part of the big puzzle I am working on,” he said.