Informed innovation

Father and daughter look at computer

Informed Delivery is receiving praise from a top publication in the marketing sector.

Target Marketing magazine recently recognized the free feature as one of six outstanding campaigns of 2017.

“As a marketing professional, I am in awe of the tremendous performance metrics of Informed Delivery and wonder at all the possibilities it offers USPS for the future,” Target Marketing Publisher Chris Lyons said.

The magazine praises Informed Delivery’s high average email open rate and growing user population, which currently tops 7 million.

Other highlights include a 2017 user survey that shows 95 percent of users are “satisfied or very satisfied” with Informed Delivery, as well as the feature’s high rating from iTunes App Store users.

“As a consumer of Informed Delivery, I love it — it is the one email I open every day religiously. Well done and congrats to USPS on the development of such a creative, valuable and unique service,” Lyons said.

Informed Delivery allows users to digitally preview their incoming mail and manage their packages from a computer, tablet or mobile device.

The feature is available to residential consumers, PO Box residential customers and USPS employees, who can sign up at Sign-up is voluntary and must be completed off the clock.

You can also learn more at the Informed Delivery pages on Blue and LiteBlue, as well as, which has FAQs.