Direct appeal

“Political Mail: Cutting Through the Noise."

“Political Mail: Cutting Through the Noise,” a new video from the Postal Service, shows how campaigns can use direct mail to reach voters.

The 1-minute, 15-second animated segment notes that 73 percent of Americans would rather receive political information by mail instead of email, phone calls or other options.

“Political mail is a targeted, tangible way to reach voters,” the narrator says.

Fifty-five percent of voters in a survey said Political Mail helps them decide how to vote, according to the video.

“Political Mail: Cutting Through the Noise” and other USPS videos can be viewed on the Postal Service’s YouTube channel. Some employees are unable to stream video from external sites on postal computers.