Make it pop

The Art of Magic souvenir sheet

The Art of Magic stamps release will include a special souvenir sheet that mimics a famous illusion.

The souvenir sheet will feature three identical stamps that show a white rabbit in a black hat. By rotating each stamp, you can see the rabbit “pop” out of the hat.

The Postal Service used lenticular printing, a method that creates the illusion of movement and depth, to produce the stamp.

Another version of the stamp, without the magical effect, will appear on a pane of 20 Art of Magic stamps that feature depictions of classic magic acts. This pane will also include stamps that show a fortune teller using a crystal ball, a woman floating in air, an empty bird cage and a bird emerging from a flower.

USPS will release the pane and souvenir sheet Tuesday, Aug. 7. The news release has more information.

The souvenir sheet with the special effect is the latest stamp innovation.

The Postal Service released scratch-and-sniff Frozen Treats stamps in June, and last year, the organization introduced Total Eclipse of the Sun, a stamp that uses thermochromic ink and changes when you touch it, and Have a Ball! stamps that have the look and feel of balls used in eight sports.