The Postal Service has introduced Inform 5, an initiative to encourage employees to promote Informed Delivery to customers.
Informed Delivery allows users to digitally preview their incoming mail and manage their packages from computers, tablets and mobile devices.
Through Inform 5, USPS wants employees to tell at least five customers each day about Informed Delivery. The goal: to get more consumers to use the feature, which currently has about 11.7 million subscribers nationwide.
“The Inform 5 campaign is an opportunity for our employees to turn five people a day into satisfied Informed Delivery subscribers,” said Marketing Vice President Steven Monteith.
Informed Delivery is an important part of the Postal Service’s efforts to add value to the mail and grow its business. Increasing the number of Informed Delivery subscribers will encourage more businesses to add interactive content to Informed Delivery emails, thereby boosting postal revenue.
USPS will include information about Inform 5 in upcoming employee pay statement mailings. The guidelines will include tips on starting conversations with customers, such as asking them, “Did you know you can get an email that gives you a preview of your mail?” and “We have a new mobile app that lets you check your mail from anywhere.”