Yvette Hixon has experienced the wonders of Informed Delivery firsthand.
Hixon, Southern Area’s Dallas-based master black belt trainer, recently spent several weeks on pins and needles waiting to hear from her son Brandon, an Air Force enlistee who was away at basic training.
She was overjoyed when she checked her Informed Delivery email and saw a letter from Brandon was on its way.
“The email raised my level of excitement and anticipation — I kept looking at the front of the letter that he addressed to ‘Mom,’” Hixon said. “I know I would have seen the letter in my mailbox that night, but seeing it in the email that morning gave me a day of not wondering if I would hear from him.”
Informed Delivery allows users to digitally preview their incoming mail and manage their packages from computers, tablets and mobile devices. The free feature is part of the Postal Service’s strategy to add value to the mail and grow revenue.
To help promote Informed Delivery, USPS recently launched Inform 5, an initiative that encourages employees to tell at least five customers each day about the feature.
“I personally love Informed Delivery, so it’s easy to talk to customers about it,” said Alisa Zanetti, marketing manager for Eastern Area’s Kentuckiana District.
She recently attended a district event where she signed up six people for the feature — including U.S. Rep Trey Hollingsworth — using an enrollment app that’s available to employees with USPS-provided mobile devices.
“[Customers] are very interested in learning about the benefits of Informed Delivery, so with the app on my phone I’m able to register them immediately,” Zanetti said.