Informed Delivery has 15 million subscribers, a new milestone.
The free feature offers multiple benefits for consumers, allowing them to preview their incoming mail and manage their packages from computers, tablets and other mobile devices.
Businesses can add interactive content to the Informed Delivery emails that subscribers receive. Subscribers can click this content and be taken to the company’s website to receive offers, coupons or to learn more about the firm’s products and services.
USPS wants to increase the number of consumers who subscribe to Informed Delivery because this will encourage more businesses to add interactive content to the emails, thereby boosting the Postal Service’s revenue.
Last year, the organization launched the Inform 5 initiative, which encourages employees to tell at least five customers each day about Informed Delivery.
Additionally, Sales employees signed up more than 13,600 users through a recent challenge.