Sweet fifteen

Informed Delivery app on cellphone

Informed Delivery has 15 million subscribers, a new milestone.

The free feature offers multiple benefits for consumers, allowing them to preview their incoming mail and manage their packages from computers, tablets and other mobile devices.

Businesses can add interactive content to the Informed Delivery emails that subscribers receive. Subscribers can click this content and be taken to the company’s website to receive offers, coupons or to learn more about the firm’s products and services.

USPS wants to increase the number of consumers who subscribe to Informed Delivery because this will encourage more businesses to add interactive content to the emails, thereby boosting the Postal Service’s revenue.

Last year, the organization launched the Inform 5 initiative, which encourages employees to tell at least five customers each day about Informed Delivery.

Additionally, Sales employees signed up more than 13,600 users through a recent challenge.

The Informed Delivery Blue and LiteBlue pages have more information.

Making history

The 1960 Green Book

The Link team would like to speak to USPS employees who have connections to the Negro Motorist Green Book, the travel guide that postal worker Victor Green founded in the 1930s.

The guide, which was published regularly until 1966, listed businesses that would welcome African-American travelers. The publication inspired Green Book,” a top contender during this year’s Oscar race, as well as a play and a documentary.

If you or your family used the book, send an email to uspslink@usps.gov. A member of the Link team will be in touch, and your comments could be included in a forthcoming story.

Proud heritage

Carter Woodson stamp

To help mark the start of African-American History Month, here are five things to know about the national observance.

1. Carter G. Woodson pioneered the precursor to African-American History Month. In the early 1900s, Woodson, a son of former slaves and a Harvard University-educated historian, became concerned that the contributions of black people were overlooked in history books. He co-founded the Association for the Study of Negro Life and History (now called the Association for the Study of African American Life and History) and helped create Negro History Week in 1926 to encourage the study and preservation of African-American history.

2. February was chosen to honor two individuals. Woodson and the association chose the second week of February for Negro History Week to coincide with the birthdays of Abraham Lincoln and Frederick Douglass. Many black Americans were already celebrating Lincoln’s and Douglass’s birthdays.

3. The commemoration grew steadily in popularity. The creation of Negro History Week prompted the formation of black history clubs and encouraged teachers to seek materials to instruct their students. In the decades that followed, mayors across the United States began issuing annual proclamations recognizing the week.

4. In the 1970s, the observance expanded to a full month. In February 1970, recognizing that more awareness was needed, Kent State University and Ball State University held Black History Month commemorations. Other universities and colleges followed. In 1976, President Gerald Ford declared Black History Month a national observance, a tradition his successors have continued.

5. The Postal Service honors African-American History Month each year. In February 1978, USPS introduced its Black Heritage stamp series, which began with a release honoring Harriet Tubman. Most stamps in this series have been issued near the beginning of African-American History Month, including last week’s release of a stamp honoring Gregory Hines.

Got ideas for future editions of “The List”? Email them to uspslink@usps.gov.

NPF VIP

Smiling woman

NPF VIP. Ramela Younekian, Sierra Coastal District’s marketing manager, is the first employee to receive a complimentary registration to this year’s National Postal Forum (NPF).

Younekian earned the registration after recruiting five new business customers to attend the event, which will be held in Indianapolis from May 5-8.

This is the fourth consecutive year Younekian has achieved the honor, the only person to do so.

“I always talk to my customers about the importance of keeping their employees up to date on the latest changes in the mailing and shipping industry. NPF is the perfect place to continue that education and to find ways to mail more efficiently,” she said.

Younekian also visits potential customers in person.

“You can’t get people to NPF through emails and phone calls only,” she said. “Once they are interested you need to go in person with collateral to close the deal. It’s about the relationships.”

For more information about the NPF Customer Recruitment Program, send an email to NPFFeedback@usps.gov.

In the know. The Postal Service wants managers, supervisors and others to tell craft employees about Link mobile, the Link site’s mobile-friendly version.

Link mobile offers the same content available on Link’s desktop version — including benefits information, news reports and feature stories — but in a format that’s easy to read on smartphones, tablets and other mobile devices.

The site is helpful to employees who don’t have regular access to postal computers but want to stay in the know.

Employees can access the site at www.usps.link, where they can also subscribe to weekly emails with the latest Link highlights.

Got news? Email your submissions to uspslink@usps.gov.