Employees at a Post Office in the Atlanta area recently used a customer appreciation event to underscore the importance of point-of-sale surveys.
The surveys, which appear at the bottom of customers’ receipts, provide USPS with useful data that helps the organization measure satisfaction, a key driver of revenue growth.
During the customer appreciation day at the Grayson, GA, Post Office, employees showed customers how to accurately complete the surveys. Grayson recently exceeded the Postal Service’s goals for survey performance through a national initiative.
“This event allows me to personally show how much we care about customers,” said Postmaster James Terrell. “It’s an opportunity to educate, engage and potentially grow revenue.”
In addition to highlighting the surveys, the Grayson employees also used the event to educate customers on Informed Delivery and other postal products and services.
“I think these types of benefits will bring out more small-business customers, which allows us to educate customers on pricing and delivery options,” said Customer Services Supervisor Terri Stephens. “I enjoy informing our customers and look forward to enhancing each customer experience.”