USPS employees submitted 24,054 sales leads during #LEADtheWay Month in June, up 27 percent from a year ago and exceeding the organization’s goal of 20,000 leads.
#LEADtheWay Month is part of the Postal Service’s efforts to attract business customers and grow revenue.
“To help USPS get back onto the path to financial stability, we need everyone to participate,” said Mary Anderson, small-business sales director at the Postal Service’s headquarters in Washington, DC. “Throughout the organization, our sales force is following up on the leads we received and working hard to grow our business.”
#LEADtheWay Month encourages employees to submit leads through five programs: Customer Connect (for letter carriers), Clerks Care (for distribution and machine clerks and retail associates), Mail Handlers (for mail handlers), Rural Reach (for rural carriers) and Submit a Lead (for everyone else, including Executive and Administrative Schedule employees).
Flor Davis, a Grayslake, IL, retail associate, submitted leads through Clerks Care after talking with two businesses about the value of using direct mail in their marketing campaigns. The sales could generate as much as $75,000 in new estimated annualized revenue.
“I explained Marketing Mail and how it could save them money when mailing multiple times per week,” she said.
Although #LEADtheWay Month has concluded, Anderson said USPS still needs sales leads.
“Generating leads for the Postal Service is a year-round activity,” she said.