Homing in

Informed Delivery Marketing Mail campaigns aren’t just for large businesses.

One sales representative in Louisiana District recently helped set up a campaign for Habitat for Humanity’s New Orleans chapter.

“We tend to think that only large businesses are interested in Informed Delivery, but I was able to change that perception,” said Richard Anderson, the senior field sales representative who made the sale.

Habitat for Humanity is a nonprofit organization that works with sponsors and volunteers around the nation to build homes for low-income families.

Anderson held several meetings with representatives from the New Orleans chapter to discuss how to increase its number of sponsorships and donations.

He presented a Marketing Mail option with an Informed Delivery feature and explained that combining a physical mail campaign with a corresponding digital campaign could increase the chapter’s response rate by as much as 37 percent.

“The [organization] was thoroughly impressed with Anderson’s presentation and immediately worked with him to finalize their Informed Delivery Marketing Mail campaign,” said Susy Carcamo-Rowe, Louisiana District’s sales manager.

Informed Delivery, which allows residential customers to see digital previews of their incoming mail, provides businesses with a new way to reach consumers and extract more value from their investment in mail.

More than 2,000 businesses and organizations use Informed Delivery to entice consumers to visit a website or to use a coupon or application.

“It is not a big sale, but Informed Delivery campaigns are not just for large businesses,” Carcamo-Rowe said. “They can help companies of any size increase their business.”