When Sharon Weber encountered a neighborhood business that needed mailing and shipping services, she knew just what to do.
She submitted the company’s name and contact information as a lead through the Postal Service’s Business Connect program.
A USPS sales representative contacted the company’s owners, who quickly agreed to use the Postal Service for their mailing and shipping needs — a sale that will generate $363,000 in new estimated annualized revenue for the organization.
“I’m always looking at the bottom line,” said Weber, a customer services supervisor at the Port Arthur, TX, Post Office. “If we can help our customers grow, then we’ll grow right along with them.”
USPS wants employees to follow Weber’s lead in August, which is Business Connect Month.
The campaign, the first of its kind, aims to promote the sales leads program and the Postmasters and customer service managers and supervisors who participate.
More than 8,400 leads have been submitted through Business Connect from Aug. 1-12, bringing in $21 million in new estimated annualized revenue. The program has generated more than $279 million since the current fiscal year began last fall.
Business Connect Month is one of several leads initiatives that USPS is promoting this year under the banner #LEADtheWay.
“Whether it’s advertising new products, handling order fulfillment or just talking about future plans, these connections made by our local Post Office leadership are driving the revenue of tomorrow,” said Mary Anderson, small-business sales director at USPS headquarters in Washington, DC. “By leading the way in their communities, they are encouraging their employees to do the same through their employee leads programs.”
The Small Business and Lead Generation Programs Blue page has more information about Business Connect and other leads programs.