The Postal Service’s first Business Connect Month ended on a strong note.
Postmasters, managers and supervisors were encouraged to submit sales leads during the Aug. 1-31 campaign. This resulted in meetings between USPS sales representatives and 29,245 small businesses that will generate more than $45 million in estimated annualized revenue.
The organization wants to build on this success with Get the Red Out, a campaign that will run throughout September.
This effort will target employees who haven’t submitted a sales lead this year.
“We need all of our field employees who interact with customers every day to keep their eyes open and be on the lookout for new revenue,” said Mary Anderson, small-business sales director at USPS headquarters in Washington, DC.
The Sales Blue page has more information about the leads programs, which include Customer Connect (for letter carriers), Clerks Care (for distribution clerks, machine clerks and retail associates), Mail Handlers (for mail handlers), Rural Reach (for rural carriers) and Submit a Lead (for everyone else, including Executive and Administrative Schedule employees).
Des Moines, IA, Letter Carrier Larry Marean recently submitted a lead through Customer Connect after he noticed a customer on his route ships a lot of packages.
“I just talked to the customer, asked if we could have someone talk to them about their shipping needs, took down their information and submitted a lead card. It was really easy,” Marean said.
The lead that he submitted is expected to generate more than $80,700 in new annualized revenue for the Postal Service.
Said Anderson: “I’m sure [employees have] seen the opportunities out there. Now is the time to take the next step and submit a lead card to your supervisor or manager.”