The Postal Service’s small-business sales team wants to finish the fiscal year strong — and it needs every employee to do his or her part.
So far this year, the team has generated more than $920 million in estimated annualized revenue through its employee engagement programs, which allow postal workers to submit potential sales leads to the organization.
During September, the last month of the fiscal year, the team is conducting Get the Red Out, a campaign that encourages employees who haven’t submitted a lead to do so.
“The year is almost over, but that doesn’t mean it’s too late to participate,” said Mary Anderson, small-business sales director at USPS headquarters in Washington, DC. “We need every employee out looking for new revenue during the Get the Red Out campaign and all year long.”
The Small Business and Lead Generation Programs Blue page has more information about the programs and how to participate.
Among the Postal Service’s seven geographic regions, Pacific Area has reduced the number of Post Offices where employees haven’t submitted a sales lead by 23.5 percent. This makes Pacific the national leader in the Get the Red Out campaign.
Western Area ranks second with an 8.8 percent reduction in “zero-participation offices,” followed by Great Lakes Area with 7.8 percent.
Employees in other areas are pitching in, too.
In Warren, OH, part of Eastern Area, Letter Carrier Jesse Tarr submitted a lead this month after noticing a business customer on her route was using another shipper.
After a local USPS sales representative followed up with the customer, he agreed to switch his business to the Postal Service — generating more than $75,000 in new estimated annualized revenue.
“Leads are everywhere,” Tarr said. “By just getting to know your customers and talking to them, you can find out what their needs are and then help them find a solution. It only takes a minute, but that minute can make a big difference to the customer and to USPS.”