Matter of trust

Postal employee walks pass a parked USPS vehicle.

The Postal Service is the most trusted brand in the nation, a new survey has found.

The poll — conducted by Morning Consult, a market research firm — focused on almost 2,000 brands. For each brand, an average of 16,700 consumers were interviewed.

The results show USPS is the top-rated brand overall, with more than 42 percent of respondents expressing significant trust in the organization.

Other brands that ranked highly include Amazon, Google, PayPal and the Weather Channel.

In her latest “Business Focus” video, Postmaster General Megan J. Brennan discusses the survey and thanks employees for their efforts to earn customers’ trust and deliver excellent service, one of the organization’s core strategies.

“More Americans trust the United States Postal Service than any other company in this country, public or private. That’s a great testament to your role supporting our customers and our business,” Brennan says.

This is the latest survey that reflects the public’s appreciation for USPS.

Last year, a Gallup poll ranked the Postal Service first among 13 government agencies in delivering excellent or good customer service, while a Pew Research Center study found more Americans have a favorable opinion of USPS than any other agency.

Franklin’s mint condition

Spring is around the corner and you’re ready for a fresh start. Why not borrow a page from the nation’s first Postmaster General?

Benjamin Franklin kept a daily schedule that reveals an appreciation for the kind of “life hacks” that would later make Marie Kondo famous.

Here’s an example of some of his enduring wisdom:

• Keep it simple. Franklin was a busy man: In addition to co-founding a nation, he invented the lightning rod, suggested the concept of daylight saving time, was a best-selling author and helped start organizations like the University of Pennsylvania.

How’d he manage to squeeze it all in?

He broke down every day into six time blocks for peak productivity, including one set aside for sleep and others for dining.

“You may delay, but time will not,” he wrote.

• Stick to a regular schedule. Franklin woke up at 5 a.m. and went to bed at 10 p.m. for a total of seven hours of sleep each night.

By going to bed and waking up at the same time each day, he aimed to “train” his brain to fall asleep faster and improve the quality of his rest time.

Franklin often repeated a proverb: “Early to bed and early to rise makes a man healthy, wealthy and wise.”

• Set daily goals and plan accordingly. Before going to work, Franklin wrote that he would ask himself: What good shall I do this day? Then he’d select one of the 13 virtues he lived by as his focus or theme.

This practice helped Franklin avoid the distractions of daily minutia, allowing him to concentrate on greater tasks at hand.

• Be strategic with your schedule. Franklin’s daily diary ensured he finished his most important tasks for the time of day when he had the most energy.

Specifically, he allocated two four-hour time blocks from 8 a.m.-noon and from 2-6 p.m. for uninterrupted focus on work.

But he always stopped for lunch from noon-2 p.m., and he scheduled “downtime” in the evenings.

• Conduct an evening audit. Just before going to bed, Franklin reflected upon his day and noted what went well and what didn’t.

He would then re-examine his schedule to make improvements and uncover time-wasting activities leading to energy drain.

• Don’t aim for perfection. Even Franklin struggled to stick to his regimen.

The demands of his work didn’t allow him to always follow his exact daily timetable. His goal then was to focus on improvement, not perfectionism.

“I was supris’d to find myself so much fuller of faults than I had imagined,” he wrote. “[B]ut I had the satisfaction of seeing them diminish.”

Cybersecurity training

Woman wearing glasses looks at computer screen.

The Postal Service is providing its managers with new training to help them protect the organization’s data.

CyberSafe Managing User Access, a mandatory course, will show participants how to properly manage user access and conduct periodic reviews.

This is important because threats to digital information are growing in frequency and sophistication worldwide. Protecting USPS employee, customer and supplier data from these threats is a priority for the organization.

Managers can access the course now through the HERO platform. The due date is Tuesday, April 7.

Managers who don’t meet the deadline are subject to limited ACE system access until all the courses are completed.

For more information, go to the CyberSafe at USPS Blue training page or send an email to

Patriotic salute

Rob Early, a Washington state Postmaster, was recently honored for his efforts to support employees who serve in the military.

Early received the Patriot Award for his support of Jeremiah Creelman, a letter carrier who was called to duty by his Coast Guard unit in 2019 and spent almost six months deployed to the southern U.S. border.

At the time of Creelman’s deployment, Early served as officer in charge at the Lynnwood, WA, Post Office. Early currently serves as the Mount Vernon, WA, Postmaster.

The Patriot Award is administered through the Department of Defense and Employer Support of the Guard and Reserve (ESGR), a military agency. The award honors supervisors who provide flexible schedules, give employees time off before and after they are deployed, and grant leaves of absence when needed.

Early received the award from Coast Guard Commander Marilyn Watson and Paul Frost, an ESGR employer outreach director.

News Briefs

Scanning snapshot

Scanning snapshot. The Postal Service’s national scanning rating dipped to 97.66 percent during the week ending Feb. 28, down from 97.76 percent one week earlier.

This is the second consecutive week the national rating declined.

Western led the areas with a rating of 97.86 percent, down 0.22 percent from one week earlier, while Dakotas topped the districts with a 98.96 percent rating, down 0.26 percent.

Not all 67 districts saw declines, though. Among the gainers: No. 54-ranked Salt Lake City, which had a score of 97.26 percent, up 0.67 percent from one week earlier; No. 41-ranked Ohio Valley (97.65 percent, up 0.48 percent); and No. 48-ranked Northern New Jersey (97.47 percent, up 0.31 percent).

Scanning data allows customers to track their mail and packages, which helps USPS deliver excellent service, boost loyalty and drive revenue.

To see the latest data, go to the Informed Visibility website and select “Customer Experience,” followed by “DES 2 Scan Performance.”

Get Informed. USPS wants employees to sign up for Informed Delivery, a free feature that allows users to track their packages and digitally preview their mail before it arrives.

Users can also interact with special offers, schedule redeliveries and leave delivery instructions for a carrier.

More than 23 million people use Informed Delivery, which is part of the Postal Service’s strategy to make mail more valuable to customers and generate revenue.

To sign up, go to Sign-up is voluntary.

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