Hallmark is giving away 2 million greeting cards that customers can mail to friends and family to spread encouragement as the nation grapples with the coronavirus pandemic.
The company is offering a free three-card pack to help people maintain connections in a time of social distancing and self-isolation. In addition to mailing cards to loved ones, the company has suggested giving them to health care workers and others on the front lines of the crisis.
“Hallmark has been in the business of caring for more than 100 years, so lending a hand to help others connect is part of our DNA,” Lindsey Roy, the company’s chief marketing officer, said in a statement. “During a time of unprecedented social distancing, we hope these cards will be shared across neighborhoods, towns and the country to help lift spirits.”
The Postal Service is helping Hallmark promote the giveaway and providing other support. When customers go to Hallmark.com/CareEnough to request a card pack, they can also select a link that takes them to usps.com where they can order stamps.
Hallmark announced the giveaway March 27 and initially planned to donate 1 million cards, but the company doubled the number this week.
“Thanks to your amazing response, we’ve decided to give away twice as many cards to help even more people reach out and put more care in the world!” Hallmark wrote in a March 30 post that USPS shared through its social media channels.
The company is encouraging people to share the news of the giveaway on social media using the hashtag #CareEnough.