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The Postal Store has been optimized to provide mobile device users with improved shopping experiences, a timely move that is helping the retail website handle record sales during the coronavirus pandemic.

The optimization — which allows mobile users to easily navigate menus, view products and check out faster — occurred in March, shortly before customers began sheltering in place and shopping more online.

“We’re seeing visits, order and revenue numbers that are up to four times higher than what we see during the peak periods of the holidays,” said Diane Blizzard, the Postal Store’s program manager.

The Postal Store, part of usps.com, typically generates $800,000 in sales on an average day.

But since the national emergency began in mid-March, the store has averaged $1.8 million in daily revenue — with a single-day record of $4.2 million and a half-million visits set in April.

Similarly, traffic to the Postal Store site typically averages 110,000 visits per day, but that has soared to an average of 242,000 daily visits.

Overall, through May 15, the site’s total revenue during the pandemic exceeded $109 million, up 144 percent compared with the same period one year earlier.

“Nobody saw this coming, but we’re very pleased that we had a fully enhanced mobile-responsive Postal Store for our customers during this challenging time,” Blizzard said.

In addition to the improved user interface and quicker checkout process, the optimization offers a better search functionality that helps customers more easily find products and information.

More improvements are coming, including a guest checkout feature that will allow shoppers who don’t use the site frequently to make purchases more easily.

Multiple deals

A California Postmaster’s conversation with two customers has led to more than $75,000 in revenue for the Postal Service.

Last fall, two representatives from a lighting retailer visited their local Post Office in Corona del Mar to seek assistance with marketing.

Postmaster Amber Garvin met with them and learned their needs: a way to let the community know that the store was going to have a sale and that the company sold more than just chandeliers.

Garvin submitted a business lead through the Postal Service’s Submit a Lead program and also contacted Martin Espinoza, a business development specialist for Santa Ana District.

Espinoza followed up with the customers and helped them create an Every Door Direct Mail campaign for a flyer.

A second follow-up led the company to decide to ship via USPS, offering customers Priority Mail, Parcel Select and First-Class Package Service-Commercial.

The combined deals are expected to bring in about $75,000, which has been added to the Postal Service’s Race for a $Billion campaign total.

The initiative — which is at $808.4 million, according to a June 18 ranking of all district contributions — aims to raise $1 billion through employee-provided sales leads before the fiscal year ends Sept. 30.

Additionally, USPS is conducting #LEADtheWayBack Month in June, aiming to collect 20,000 sales leads from employees.

“Amber Garvin’s action on behalf of her customers shows that just one lead can result in multiple deals,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC. “There are many ways the Postal Service can help Main Street USA businesses come back from the pandemic and thrive.”

In addition to Submit a Lead, employees can submit leads through the Business Connect, Clerks Care, Customer Connect, Mail Handlers and Rural Reach programs.

The Sales Blue page has more information about the lead-sharing programs, including instructions on participating.

Now, Voyager

Postal Service employees who use U.S. Bank’s Fleet Commander Online (FCO) website for administrative maintenance activities for Voyager cards will soon need to enter a unique passcode in order to access their online accounts as part of a new security protocol.

Starting June 29, when employees log into their Voyager account on the FCO website, a passcode will be sent to their USPS email address.

Employees must enter the passcode into the FCO site to complete the login.

The new security protocol is designed to create a more secure environment for Voyager card transactions.

Voyager cards are used to purchase products and services for postal vehicles such as fuel, oil, maintenance repairs and towing.

A similar security process was recently introduced for accessing GSA SmartPay3 cards.

For additional information, email the USPS Fleet Card Program Office at fuelfleet@usps.gov.