A group of Postal Service employees in Chicago recently worked together on a deal that will bring in more than $350,000 in estimated revenue.
It began when Michele Robinson, a senior sales executive, responded to a political campaign’s request for help with a mailing.
“[The] candidate was looking to reach voters with direct mail, outdoor campaigns and public forums, but also needed to reach voters that have trouble reaching the polls,” Robinson said.
With requests for vote-by-mail ballots growing rapidly, she suggested that the customer add Informed Delivery to the campaign strategy.
This would send applications to targeted voters via direct mail and implement a courtesy return process for elections using Business Reply Mail for simplified returned ballot applications.
Acting Address Management Manager Willis Williams Jr. and AMS Systems Technician Phyllis Vaughan quickly provided a unique ZIP+4 Code. Business Mail Entry Clerk Brenda Johnson generated the permit number for the Business Reply Mail account.
“I was very willing to help with this,” said Vaughan. “It made me feel good to be part of helping bring in revenue.”
The deal is expected to bring in $358,400.
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