Postmasters, managers and customer services supervisors will soon receive a Business Connect kit that details strategies for promoting direct mail and other USPS products and services to small businesses during the holidays.
The kit, which is expected to reach recipients around Oct. 1, includes an event guide that explains how to facilitate virtual Grow Your Business Day events; a quick reference guide that details why businesses should start planning their holiday mail campaigns soon; and a Business Connect activities program guide, including a calendar that outlines industries to target and how to reach them.
Additionally, the kit will include event flyers, invitations and a tearpad that highlights USPS innovations and Every Door Direct Mail.
Customer services supervisors will receive a postcard with instructions on how to order their own kit from the Material Distribution Center. The order number is SKU#21Q1BCKIT.