The Postal Service ended 2020 with more than 33 million Informed Delivery subscribers — a 50 percent increase over 2019.
Launched four years ago, Informed Delivery is a free feature that allows consumers to digitally preview their incoming mail and manage their package delivery from computers, smartphones and other devices.
At the end of 2019, Informed Delivery had 22 million subscribers and reached 13.5 percent of eligible households. By the end of last year, the household reach number increased to 19.8 percent.
In 2020, a total of 6.05 billion Informed Delivery daily digest emails were sent, covering more than 19 billion mailpieces. More than 4.25 billion of those emails were opened by subscribers.
“Informed Delivery is an integral part of the Postal Service’s efforts to add value to the mail,” said Bob Dixon, the USPS product technology innovation director. “We’re proud of the immense growth Informed Delivery experienced in 2020, and we look forward to working with employees and customers to keep the momentum going this year.”
One area of potential growth: advertising.
Businesses and other organizations can use Informed Delivery to add interactive content to the notifications that consumers receive. When a customer clicks on this content, he or she is taken to the company’s website to receive offers, coupons or more information about the firm’s products and services.
In 2020, 1,907 mailers used Informed Delivery to deliver their content, a 53 percent increase over 2019. These mailers conducted 80,322 interactive campaigns in 2020, an 85 percent increase over 2019.
Also during 2020, the Census Bureau used Informed Delivery to provide customers with a link to a website where they could compete their census questionnaire, and USPS began testing email notifications to some subscribers within 20-30 minutes of the time their mail is actually delivered.
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