On the mark

The Postal Service’s Submit a Lead program has passed $1 billion in total revenue since it began in 2003.

Submit a Lead allows employees who are not eligible to participate in the Postal Service’s other lead-generation programs to pass on information about customers who could benefit from USPS products and services.

Employees who participate in the Business Connect program also use Submit a Lead to pass on information about customers who are outside of their Post Office’s service area.

As of April 30, Submit a Lead has brought in $77 million in new estimated annualized revenue for the current fiscal year, which pushed the program’s lifetime total above $1 billion.

Postal employees have submitted more than 5,500 leads this year through the program.

“It takes everyone focused on finding new revenue for us to be successful,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC. “Thanks to the Submit a Lead program and the other five employee lead programs, we have a lead program for everyone to participate in.”

Sales generated from Submit a Lead count toward the USPS Power of One campaign to raise revenue through sales leads from employees.

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30. The Small Business Sales team is tracking program participation rates through its weekly “Drive to 35” downloadable report.

The Small Business and Lead Generation Programs Blue page has more information about Submit a Lead and the other employee lead programs: Business Connect, Clerks Care, Customer Connect, Mail Handlers and Rural Reach.