Remember the sticker craze of the 1980s?
Collecting stickers has seen a revival during the coronavirus pandemic — except this time, companies are using the mail to satisfy collectors’ cravings.
“At the beginning of the pandemic, people at home were feeling generally nostalgic for items sparking happiness — like stickers from their childhood — and also looking for a means of entertainment for kids at home,” said Danielle Riniker, owner of EverythingSmells.com, an online retailer that sells scratch-and-sniff and other retro-style stickers.
Social media is helping to foster the sticker boom.
Facebook is home to groups like Sticker Trading Society, while more than 800,000 Instagram posts are tagged with #stickeraddict and similar terms.
Meanwhile, several online businesses — including EverythingSmells — offer sticker subscription services.
For $15.99 a month, EverythingSmells subscribers receive nine full sheets of scratch-and-sniff stickers, plus one jumbo scented sticker. (New subscribers receive a vintage skunk sticker, too.)
Riniker said her typical customer is someone who grew up in the 1980s and is reliving their love of collecting — and sharing — stickers with others.
“Parents buying for their kids often buy two of everything — one for their kids and one for themselves,” she said.
The company, which began in 2003, experienced record sales last year — which means it’s shipping more stickers than ever to customers, according to Riniker.
“It’s really worked out. I choose USPS. No one can beat USPS rates for small businesses,” she said.