The Postal Service’s Power of One campaign has ended, bringing in $1.33 billion in new revenue for the organization.
The initiative began Oct. 1, 2020, with a goal to raise $1 billion through employee-generated sales leads by the end of the fiscal year on Sept. 30.
The campaign’s ending total marked the eighth consecutive year of growth in revenue from employee engagement lead-generation programs.
A similar campaign during the previous fiscal year brought in $1.2 billion in new revenue.
Clerks Care topped the lead programs, generating $454 million, followed by Business Connect ($368.6 million), Customer Connect ($273.5 million), Submit a Lead ($116.6 million), Rural Reach ($106.7 million) and Mail Handlers ($11 million).
This year’s campaign saw 9.3 percent of Postal Service employees submitting at least one sales lead — an all-time high — for a total of 92,000 leads.
“Our employees really came through for their customers — and for USPS — this year,” said Lou DeRienzo, small-business senior sales specialist at USPS headquarters in Washington, DC. “They know their customers and know that the Postal Service can help them in so many ways.”