Holiday magic

The Postal Service is gearing up for the holiday season with a series of television, print and other ads emphasizing the importance of USPS employees.

The central message: It’s not magic that will make the holidays shine this year — it’s employees.

“Postal Service employees make a big difference in our customers’ lives during the holidays,” said Chris Karpenko, Brand Marketing executive director. “Not only do they deliver essential packages and cards — they deliver comfort and joy to every household, in a time when it’s needed most.”

USPS will highlight this sentiment through a marketing campaign that includes:

• Television ads that feature actual Postal Service employees and will begin airing this week;

• Print ads that will appear in weekly and national magazines in November and December;

• Direct mailings, including a mailer to employees’ homes and another that will be sent to households across the nation;

• Post Office retail signage that will showcase this year’s variety of festive holiday stamps; and

• Digital advertising, including Spanish-language ads.

Said Karpenko: “Our employees help connect everyone in America by making more holiday deliveries to homes than anyone else. It may sound like magic, but it’s not.”

Faith and charity

The Combined Federal Campaign’s cause of the week is faith-based giving.

The English writer C.S. Lewis compared his faith to believing the sun has risen: “Not only because I see it, but because by it I see everything else.”

Because faith is the lens through which so many people see the world, the campaign has a dedicated category for faith-based charities.

The causes in this category are extensive and include community services, faith-based education, social justice and more.

If you are unsure of where to focus your giving in this category, the website for the campaign, also known as the CFC, makes it easy:

Under “Donors” on the home page, choose “Online Charity Search” from the drop-down menu.

The second field is “Select a Specific Category.” From there, choose “Religion-Related.” Fourteen pages of options come up.

You can also search under categories that are often related to religion, such as Housing and Shelter and Civil Rights, Social Action & Advocacy.

The Combined Federal Campaign is the federal government’s workplace charity drive. The latest campaign began Sept. 1 and runs through Jan. 15.

Participation in the CFC is voluntary.

The website has more information.

This is the seventh in a series of articles spotlighting the Combined Federal Campaign’s cause of the week. Next week: military support.