A lead from a secretary in the California 3 District office in Santa Clarita has resulted in a deal worth $69,000 for the Postal Service.
Thi Han doesn’t have daily interactions with customers, but when a caller with questions about advertising with USPS rang her extension by mistake, she didn’t let the opportunity to help pass her by.
After answering some basic questions, Han realized the customer needed to talk with a postal representative with specialized knowledge, so she got the caller’s contact information and promised that someone would get back with her.
Han submitted the customer’s information through Submit a Lead, a program for employees who are not eligible to participate in the Postal Service’s other lead-generation programs.
Jeffrey Bedatsky, a senior inside sales representative, followed up with the customer and closed a Business Reply Mail and Marketing Mail permit deal worth $69,000 in new estimated annualized revenue.
Sales generated from the Submit a Lead program count toward the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.
“Thi had limited knowledge about Business Reply Mail and Marketing Mail permits,” said Dorothy Muir, a small-business specialist at USPS headquarters in Washington, DC. “But she knew that using the Submit a Lead program would get the customer to the people who could help.”
The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.
The Small Business and Lead Generation Programs Blue page has more information about Submit a Lead and the other employee lead programs: Business Connect, Clerks Care, Customer Connect, Mail Handlers and Rural Reach.