Loyal subjects

The USPS Loyalty Program for small-business customers brought in more than $265 million in revenue in its first year.

The initiative, which was launched in mid-2020, allows businesses to earn credits for using Click-N-Ship to purchase Priority Mail and Priority Mail Express services.

Last year, the program was expanded to offer three tiers, based on spending.

“The USPS Loyalty Program is off to a strong start, allowing us to use our products and services to attract new business customers and generate revenue,” said Jeff Poli, a small-business solutions marketing analyst.

More than 800,000 customers have signed up for the program, with 100,000 of them earning credit toward future purchases.

More than 2,000 participants have qualified for the program’s silver and gold tiers.

The USPS Small Business team expects the program to have 1 million participants by the end of 2022.

The USPS Loyalty Program page on usps.com has additional information.