The Postal Service has produced a series of short videos that walk viewers through the steps of creating a direct mail campaign.
“A Beginner’s Guide to Direct Mail: A 5-Part Video Series” includes “Introducing Direct Mail,” “Defining Your Target Audience,” “Creating Your Mailing List,” “Creating and Prepping Your Mailpiece” and “Mailing and Measuring for Success.”
USPS is encouraging employees to share the videos with any customer looking to grow their business through direct mail marketing. The videos can also be used as support materials for small-business customers.
For those who would like to explore the topic in depth, an interactive tutorial is also available on USPSDelivers.com.