Marketing master

A Texas postmaster’s sales lead has resulted in a marketing campaign deal worth more than $99,000 for the Postal Service.

Maureen Padilla, who leads the Grapevine Post Office, talked with a representative of a business that provides housing for people who need various levels of medical and personal care. The customer was looking for a cost-saving way to market the company’s services.

Padilla submitted a lead through the Business Connect program, which allows postmasters, managers and supervisors to initiate follow-up discussions with customers about USPS products and services.

Ronnie Goode, a sales territory executive, followed up with the customer and closed a mailing deal worth $99,300 in new estimated annualized revenue for the Postal Service.

Sales generated from Business Connect leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.

“Maureen knew USPS could help her customer with marketing and moved quickly to put them in touch with someone who would make it happen,” said Dorothy Muir, small-business senior sales specialist at USPS headquarters in Washington, DC. “Maureen leads the way in caring about customers.”

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

The Small Business and Lead Generation Programs Blue page has more information about Business Connect and the other employee lead programs: Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.