Phoenix rising

The National Postal Forum, the mailing and shipping industry’s largest annual conference, will be held May 15-18 at the Phoenix Convention Center.

It will be the first in-person conference since 2019. The in-person forums were canceled in 2020 and 2021 because of the coronavirus pandemic and were held virtually instead.

This year’s theme, “Facing the Future Together,” captures the transformation taking place at the Postal Service and embodies the sense of community that was missed over the last two years,” said Judy de Torok, the Postal Service’s Corporate Affairs vice president.

Postmaster General Louis DeJoy will discuss Delivering for America in his keynote address, and several members of the USPS executive leadership team will conduct sessions in their subject area.

An extensive series of workshops will be offered along five tracks: “Delivering Innovative Technology,” “Operations: Fulfilling the Needs of Your Customers,” “eCommerce: Steps to Shipping Success,” “Pushing the Envelope: Why Mail Works” and “Leadership and Professional Development: Characteristics of Success.”

Official USPS certification courses in mail design and mail center management will also be offered.

The NPF website has more information.

The National Postal Forum is a not-for-profit educational corporation founded in 1968 to ensure open lines of communication between USPS and business customers.

Sweet service

A tip from a retail associate in Maine has resulted in a shipping deal worth more than $176,000 for the Postal Service.

Lisa Leighton, who works at the Palmyra Post Office, knew a father-son customer duo from serving them at the Post Office and from seeing them at local maple syrup events she attended. The two customers own a farm that produces honey, syrup and jams, and Leighton thought they could benefit from USPS shipping services.

She submitted a lead through Clerks Care, a program that allows retail associates, call center agents, and machine and distribution clerks to pass along sales tips.

Rebecca Hillman, a territory sales representative, followed up with the customers and closed a shipping deal worth $176,287 in new estimated annualized revenue for the Postal Service.

Sales generated from Clerks Care leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.

“Our employees often run into their customers outside of work and get a chance to know them a little better,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “Lisa took one such opportunity to help her customers and bring in extra revenue for the Postal Service.”

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

The Small Business and Lead Generation Programs Blue page has more information about Clerks Care and the other employee lead programs: Business Connect, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.

This or that

The Postal Service wants employees to remember the differences between Election Mail and Political Mail.

Election Mail describes mail — to or from election officials — that allows individuals to participate in the voting process. Examples include ballots for domestic or international delivery, voter registration cards, absentee ballot applications and polling place notifications.

Political Mail falls into two different categories: Political Campaign Mail and Political Message Mail.

Political Campaign Mail is mail used for political campaign purposes by a registered candidate, a campaign committee or a political party.

Political Message Mail is mail from a political action committee (PAC), super PAC or other organization engaging in campaign activity, issue advocacy or voter mobilization.

There are different tagging requirements for Election Mail and Political Mail as they move through the postal network.

The Election Mail and Political Mail Blue page has more information.