A sales lead from a letter carrier in California has resulted in a local advertising deal worth more than $79,000 for the Postal Service.
While delivering mail on his route, Johnny Luu, who works at the Woodland Hills Post Office, found a company’s flyer inside a mailbox.
He passed the flyer onto his supervisor, who submitted the company’s information through Customer Connect, a joint USPS and National Association of Letter Carriers program that encourages participants to identify sales opportunities.
Martin Juarez, a business lead development specialist, spoke with the customer about Every Door Direct Mail, which offers businesses the opportunity to advertise in the geographic area of their choosing.
Doug Diello, a senior territory executive, followed up with the customer and closed a direct mail deal worth $79,200 in new estimated annualized revenue for the Postal Service.
Sales generated from Customer Connect leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.
“While our carriers do get to know and talk with their customers, sometimes helping them is just as simple as a carrier passing on information they just happen to come across,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “Johnny did just that — and the result is that business is able to better reach customers and USPS has gained revenue.”
The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.
The Small Business and Lead Generation Programs Blue page has more information about Customer Connect and the other employee lead programs: Business Connect, Clerks Care, Mail Handlers, Rural Reach and Submit a Lead.