A sales lead from a bulk mail clerk in Maryland has resulted in a bulk mail deal worth more than $1.4 million in new revenue for the Postal Service.
Rita Morgan, who works at the Gaithersburg Post Office, met a customer who seemed unsure of where to drop off her company’s mail. Morgan used the opportunity to talk with the customer about the company’s mailing needs.
Morgan then submitted a lead through Clerks Care, a program that allows retail associates, call center agents, and machine and distribution clerks to pass along sales tips.
Ryan Broughton, a territory executive, followed up with the business and closed a deal worth $1,402,500 in new estimated annualized revenue for the Postal Service.
Sales generated from Clerks Care leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.
“Rita engaged with a customer who had an immediate need and then used that opportunity to ask a few questions,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “Doing so revealed additional needs that customer had, and Rita recognized that the Postal Service could help.”
The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.
The Small Business and Lead Generation Programs Blue page has more information about Clerks Care and the other employee lead programs: Business Connect, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.