The Postal Service’s Informed Delivery now has more than 50 million subscribers, a significant milestone for the popular free feature.
Launched in 2017, Informed Delivery allows consumers to digitally preview their incoming mail and manage their package delivery from computers, smartphones and other devices.
“Informed Delivery is changing the way consumers engage with their mail and packages and allowing the Postal Service to add value to our core product,” said Robert Dixon, the organization’s product technology innovation director. “We look forward to reaching our next milestone as more people discover the advantages of using Informed Delivery.”
The feature is particularly popular with customers who are moving from one location to another. At least 20 million users signed up for Informed Delivery through the Postal Service’s change-of-address process.
In a recent consumer survey, 89 percent said they use Informed Delivery as part of their regular routine to keep track of their mail; 68 percent use it to track packages.
Survey respondents who travel (51 percent) said they liked the feature because it allows them to keep track of mail and packages that arrived when they’re out of town.
Customers also commented that Informed Delivery was “incredibly useful for planning trips to the Post Office” and keeping “my package deliveries safe.”
The feature also allows businesses and other mailers to add interactive advertisements to the email consumers receive. Customers are taken to the company’s website when they click the advertisement.
In fiscal year 2022 through August, the number of Informed Delivery interactive advertisements were up 55 percent over the same period in 2021.