‘Holiday Ready’

The Postal Service’s new holiday TV ad began airing Nov. 1.

The commercial, titled Holiday Ready,” takes customers on a road trip showcasing postal employees in festive-named locations across the United States while spreading the message of USPS delivering for America.

“From Holiday Hills, IL, to Rudolph, WI; from Santa Claus, IN, to Snowflake, AZ; from Garland, TX, to North Pole, NY; and everywhere in between, we’re holiday ready with fast and reliable delivery — serving every address in America,” a narrator says.

Six carriers are featured in the ad: Manuel Raos of Winnetka, CA; Andrew Farrell of Millbury, MA; Melissa Washington of South Hackensack, NJ; Waleska Rodriguez of Stow, MA; Devon Jones of Gardena, CA; and Cynthia Williams of Tampa, FL.

The 30-second commercial, which features the song “Holiday Road” by Lindsey Buckingham, is part of a campaign that includes mailers and print ads.

Share your feedback at uspslink@usps.gov. Your comments could be included in the “Mailbag” column.

‘Sharp eye’

A sales lead from a rural carrier in Maryland has resulted in a shipping deal worth nearly $55,000 for the Postal Service.

June Davis, who works at the Glenn Dale Post Office, noticed that the package volume for a business on her route was increasing.

She submitted the company’s information through Rural Reach, a program that encourages rural carriers to take advantage of their relationships with small-business customers to find new sources of revenue for USPS.

A USPS sales representative followed up with the company and closed a deal worth $54,925 in new estimated annualized revenue for the Postal Service.

“June has been on the same route for 30 years and she delivers to almost 500 customers,” said Dorothy Muir, small-business specialist at USPS headquarters in Washington, DC. “She knows her customers and keeps a sharp eye out for any new business opportunities.”

Sales generated from Rural Reach leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads from employees.

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “Submit a Lead” link under “Featured Topics.” Employees who do not have an ACE ID can access the lead entry site through LiteBlue by selecting “Submit a Lead” under the “Resource Index” tab.

Customer 360 users can click on “Submit a Lead” to access the lead entry site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the lead entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about Customer Connect and the other employee lead programs: Business Connect, Clerks Care, Mail Handlers, Rural Reach and Submit a Lead.

Holiday housekeeping

A new Lean Six Sigma campaign by the chief retail and delivery officer’s organization aims to get retail outlets shipshape for the holidays.

USPS and other organizations around the world use the popular business methodology to boost efficiency and reduce waste.

The “6S” initiative uses six steps, each beginning with an S, to ensure that outlets are in prime condition for workers and employees:

• Safety

• Sort/simplify

• Set in order/straighten

• Shine/scrub

• Standardize/stabilize

• Sustain

The initiative will run in three phases, with suggested daily activities during the following time frames:

• Nov. 7-14: Safety, sort and set in order

• Nov. 14-21: Shine and standardize

• Nov. 21-28: Sustain

Post Offices and other facilities will be asked to complete a brief daily survey of activities and upload photos. The activity survey, continuous improvement resources and additional support are located in the new Continuous Improvement Yellow Belt Certification Portal.

Lean Six Sigma candidates who have been yellow belt trained are encouraged to complete a 6S project for yellow belt certification.