Research reach

A sales lead from a mail processing clerk in Maine has resulted in a marketing campaign deal worth more than $390,000 for the Postal Service.

Joshua Tupper, who works at the Eastern Maine Processing and Distribution Center in Hampden, heard that a customer who worked at a nearby university had a marketing problem that USPS could help solve.

Tupper gathered some customer contact information and submitted a lead.

William Gates, a senior territory representative, followed up with the customer and closed a mailing deal worth $393,300 in new estimated annualized revenue for the Postal Service.

“Joshua has had a dozen sales in the past four months,” said Allen Esposito, postmaster for Pittsfield, ME. “Whenever he gets a lead, he researches them, finding a point of contact, phone number and email. And he keeps a list, so he doesn’t enter one twice.”

Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.

The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.

The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.

Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.” Employees who do not have an ACE ID can access the site through LiteBlue by selecting “LEADing Together” under the “Resource Index” tab.

Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.