Ayes for eyes

Social media posts from Postal Service employees participating a program to promote the organization’s products and services received more than 53 million views in 2022.

The voluntary program, USPS Zone, began in 2021 and now has nearly 1,300 employees sharing approved content with their personal social media networks.

Posts about Postal Service facts, mail love, working at USPS and its business-to-business products and services were the most popular.

Nancy Harding, a strategic account manager in Nashua, NH, led the USPS Zone team with posts that received more than 19 million views and more than 26,000 shares. Lily Pamanian, an operations integration specialist in Los Angeles, had the team’s second-best performance; her posts received more than 6 million views and nearly 12,500 shares.

“Postal Service employees know our products and services better than anyone, and that makes them ideal advocates for USPS on social media,” said John Hyatt, acting USPS Zone manager.

“It is also a great way to promote our hiring efforts locally to reach potential employee candidates.”

The social media activity with USPS Zone also equals nearly $250,000 in earned media, which is the monetary value of the exposure the organization gained from employees sharing posts.

USPS Zone is the first of its kind in the federal government.

The program, open to Executive and Administrative Schedule employees, allows them to pick and choose which content to share, as well as suggest postal content of their own. No postal entity monitors participants’ personal social media accounts.

To sign up for USPS Zone — or to have a program representative address your group of 10 or more EAS employees — send an email to uspszone@usps.gov.

Share your feedback at uspslink@usps.gov. Your comments could be included in the “Mailbag” column.

‘Extra mile’

A sales lead from a letter carrier in Utah has resulted in a shipping deal worth more than $291,000 for the Postal Service.

Daniel Platt, who works at the Orem Post Office, spoke with an employee of a business on his route who expressed a desire to save on shipping.

Platt asked the customer for contact information and submitted a lead.

A USPS sales representative followed up with the customer and closed a Priority Mail deal worth $291,460 in new estimated annualized revenue for the Postal Service.

“Dan introduced us to a key relationship with USPS that has helped up be part of a new program that helps us save on shipping with new rates,” a representative of the company said. “This is not something that is part of his job description, but he went the extra mile.”

Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.

The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.

The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.

Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.” Employees who do not have an ACE ID can access the site through LiteBlue by selecting “LEADing Together” under the “Featured Topics” tab.

Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.

Take heart

Postal Service employees can participate in an upcoming webinar on the causes of heart disease.

The session, “It’s a Matter of the Heart,” will be held Monday, Feb. 13, at noon EST.

Laurie Annis, a nurse consultant for GEHA, a not-for-profit provider of health plans for federal employees, and other members of the organization’s medical team will share tips on how to reduce your risk and make changes to prevent heart disease.

Participants must register before the event on the webinar website. Directions will be emailed to registrants after they sign up.

Following the session, registrants will receive an email with a link to an archived recording of it, along with the slides shown.

Participation is voluntary. Nonexempt employees may only participate off the clock or during authorized breaks.

For more information, email the USPS Benefits and Wellness team or visit the USPS Wellness LiteBlue page.