A sales lead from a letter carrier in Connecticut has resulted in an advertising deal worth more than $4,000 for the Postal Service.
Joel Cooper, who delivers in downtown Hartford, submitted a lead about a restaurant on his route. The business was looking for help sending its menus through the mail.
He submitted the customer’s contact information through his mobile delivery device, or MDD.
A USPS sales representative followed up with the customer and closed an Every Door Direct Mail deal worth $4,500 in new estimated annualized revenue for the Postal Service.
“Joel was the first employee from Connecticut District to get a sale from a lead submitted through the MDD lead entry system,” said Dorothy Muir, a small-business specialist at USPS headquarters in Washington, DC. “This quick interaction shows how easy it is for all carriers to get shipping and mail help for their customers — right from the palm of their hand.”
Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.
The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.
The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.
Employees who do not have an ACE ID can access the site through LiteBlue by clicking on the LEADing Together slide under the “USPS employee resources” tab. Non-ACE users on mobile devices must log in to LiteBlue before they can go to the LEADing Together page.
Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use an MDD can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.
The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.