The Postal Service has produced five short how-to videos that walk viewers through the steps of implementing Every Door Direct Mail campaigns.
The videos assist customers by sharing tips from real business owners and marketers who have used Every Door Direct Mail to promote their businesses. The videos also show how Every Door Direct Mail can help business owners use the online tool to reach customers at their doorstep.
USPS is encouraging employes to share the videos with customers looking to grow their business through direct mail marketing.
The topics include: “Introducing Every Door Direct Mail,” “Finding Audiences With the EDDM Online Tool,” “Creating Your Mailpiece,” “Labeling and Delivery of Your Mailpiece” and “Measuring Results of Your Campaign.”
The Postal Service has also developed a kit that employees can share to help customers get started using Every Door Direct Mail. The kit also includes the videos and will be available on the USPS Small Business page.