Tom Marshall, USPS general counsel, was the dedicating official for the Roy Lichtenstein stamps.

The Postal Service celebrated artist Roy Lichtenstein during a stamp dedication ceremony at New York City’s Whitney Museum of American Art on April 24.

Lichtenstein (1923-1997) was one of the greatest figures of the pop art movement, which exploded in popularity in the 1960s.

His works drew inspiration from pop culture and mass media.

Lichtenstein’s technique included the use of colored dots, heavy black outlines and saturated primary colors, which mimicked the appearance of mechanical printed images. It was a radical departure for the fine art world, and altered the history of modern art.

“The Postal Service uses its stamp program to raise awareness and celebrate the people who represent the very best of our nation,” said Tom Marshall, USPS general counsel, who spoke at the ceremony. “And Roy Lichtenstein certainly deserves this recognition because of the remarkable creativity and innovation he demonstrated throughout his career.”

The ceremony’s other participants included Dorothy Lichtenstein, president of the Roy Lichtenstein Foundation and the artist’s widow; Jack Cowart, founding executive director of the Roy Lichtenstein Foundation; Anne Helmreich, director of the Smithsonian’s Archives of American Art; and contemporary artist Rachel Rossin.

Scott Rothkopf, senior deputy director of the Whitney Museum, was master of ceremonies.

“It is our hope that everyone who sees these stamps will be inspired to learn more about this great American artist — to look beyond the surface — and develop a greater appreciation of his creativity and the ideas behind his iconic works,” Marshall said.

Lichtenstein received many prizes and honors during his career, including induction into the American Academy of Arts and Letters, the National Medal of Arts from President Bill Clinton and several honorary doctorates.

Derry Noyes, an art director for USPS, designed the Forever stamps depicting five of Lichtenstein’s works.

The Roy Lichtenstein stamps are available in panes of 20 at Post Offices and usps.com.

Jared Baldwin, a rural carrier associate in Chehalis, WA, helped bring in more than $75,000 for the Postal Service.

A sales lead from a rural carrier associate in Washington state has resulted in a shipping deal worth more than $75,000 for the Postal Service.

Jared Baldwin, who works at the Chehalis Post Office, talked with a customer on his route who expressed interest in changing delivery carriers.

After talking about some of the ways the Postal Service could help save the customer money, Baldwin submitted a lead with the customer’s contact information.

A sales representative followed up with the customer and closed a shipping deal worth $75,088 in new estimated annualized revenue for the Postal Service.

“Jared has gotten to know his customers and he’s also well-versed in how USPS can help small businesses,” said Dorothy Muir, a small-business specialist at USPS headquarters in Washington, DC. “So, when a customer wanted information, he knew he could help and bring in more revenue for USPS.”

Successful leads such as Baldwin’s are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.

The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.

The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.

Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.”

Employees who do not have an ACE ID can access the site through LiteBlue by clicking on the LEADing Together link under the “USPS employee resources” tab.

Employees with USPS-issued mobile devices can use the LEADing Together app.

Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.”

The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.