“Our industry is being transformed by a wave of innovations that is changing the way consumers experience mail,” said PMG Megan Brennan, who addressed the Greater Portland PCC in Oregon.
To spark further innovation, the Postal Service has devised new training to help employees better serve customers at Business Mail Entry Units (BMEUs), where most Standard Mail enters the USPS network.
The Postal Service also is testing a new digital and mobile service that will provide residential customers with a preview of mailpieces they’ll receive later that day.
This benefits businesses because it allows their mailings to become part of consumers’ daily digital experiences, Brennan said.
“This has a lot of potential for the evolution of mail,” she said.